Are your clients switching to premium economy, where available? Why or why not?
“Premium economy class seats are not quite popular with Singaporean holidaymakers who tend to be price-sensitive. When they travel as a family, it will cost more to have every member in premium economy class. Furthermore, there are limited premium economy class seats and a big family would have to be split up. This product is preferred by business travellers who want better service and greater comfort but do not want to pay the price of business class.”
Sales and marketing manager
Farmosa Holiday Tour, Singapore
Airelated Travel, Singapore
Prime Travel, Singapore
“In general, there is still limited access to flights with premium economy, but there is a (growing) tendency for more airlines to include premium economy cabins or increase such cabins. Clients are showing interest but due to limited availability on routes in Asia, we can’t say there is a big move yet. Most customers use this as a downgrading instrument. The price difference between business class and premium economy is estimated at 30 to 50 per cent. For an upgrade from economy to premium economy, the difference is substantial and will vary from airline to airline.”
Head of advisory services, Japan, Asia-Pacific and Australia
American Express Business Travel
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