Costa Cruises sets sights on Middle East market

Costa Cruises, Europe’s number one cruise line, is strengthening its presence in Dubai in order to develop the Middle East cruise market.

  28/04/2010 12:01

Announced at a press conference held on board Costa Deliziosa on 25 April 2010, addressed jointly by offi cials from Dubai Department of Tourism and Commerce Marketing (DTCM) and Costa Cruises, the company announced its results for the 2009-10 season in Dubai and presented its programme for winter 2010-11. It also outlined the fi rst initiatives devised specifi cally to attract the region’s consumers... “Following the huge success of the inauguration, on 23 February this year in Dubai, of the Costa Deliziosa… our objective is to invest in Dubai, the Arabian Gulf and
the Middle East not only as a regular destination for our ships,” said Costa Cruises President, Gianni Onorato. “Our target comprises both local customers and the numerous expatriates who live and work in these countries,” he added. It was announced that the Costa fl eet members positioned in Dubai – the sister ships Costa Deliziosa and Costa Luminosa – will be offering regional guests a series of dedicated facilities, including male and female prayer rooms, Arabic food & drinks, menus and signs on board in Arabic, Arab-speaking front line staff and Arabic TV and radio channels.

(Source: TDA)



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