Macau intensifies Malaysia promotions
MACAU is increasing its marketing efforts in Malaysia to ramp up visitor numbers to the SAR.
25/02/2010 09:51
The Macau Government Tourist Office (MGTO) Malaysia has embarked on a recruitment drive to enroll more Amigos Macau (Friends of Macau) to help promote the destination, said MGTO Malaysia general manager Cherry Lee.
The NTO will also organise a Macau-Zhongshan-Zhuhai roadshow in Kuala Lumpur on March 8 for Malaysian outbound agents specialising in the Pearl River Delta region.
MGTO Malaysia has also extended the Strategic MICE Market Stimulation Programme to March 31 this year. The programme, which was launched in May 2009, is aimed at assisting business partners in maintaining Macau’s competitiveness as a MICE destination. It includes cash support of MOP$300 (US$38) per participant for incentive activities in Macau for a minimum of 50 overseas delegates who stay a minimum of two consecutive nights.
Total visitor arrivals to Macau last year dropped 5.2 per cent over 2008 to 21.75 million, of which Malaysia contributed 332,539 arrivals, making it the fifth largest source of visitors for Macau.
(Sources: Kuala Lumpur )
The NTO will also organise a Macau-Zhongshan-Zhuhai roadshow in Kuala Lumpur on March 8 for Malaysian outbound agents specialising in the Pearl River Delta region.
MGTO Malaysia has also extended the Strategic MICE Market Stimulation Programme to March 31 this year. The programme, which was launched in May 2009, is aimed at assisting business partners in maintaining Macau’s competitiveness as a MICE destination. It includes cash support of MOP$300 (US$38) per participant for incentive activities in Macau for a minimum of 50 overseas delegates who stay a minimum of two consecutive nights.
Total visitor arrivals to Macau last year dropped 5.2 per cent over 2008 to 21.75 million, of which Malaysia contributed 332,539 arrivals, making it the fifth largest source of visitors for Macau.
(Sources: Kuala Lumpur )
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