Singapore's integrated resorts keep regional players on their toes

REGIONAL NTOs are raising the bar in their marketing efforts to keep up with competition from Singapore's two new integrated resorts.

24/02/2010 08:31

To keep interest in the SAR from waning, the Hong Kong Tourism Board will run a year-long Festive Hong Kong 2010 campaign, featuring events such as the Summer Pop – Live in Hong Kong concert and the Wine and Dine Month in November.

The Macau Government Tourist Office (MGTO) will bring a delegation of tourism officials from Zhuhai and Zhongshan to Singapore in March to meet with the local trade and will hold a consumer fair in late April to promote the destination.

MGTO Singapore marketing manager Grace Tong admitted that the organisation was “concerned about the competition”.

“Arrivals to Macau are expected to be affected for the first six months of the year because of Resorts World Sentosa, which is why we are doing these trade and consumer programmes. Macau and Hong Kong have often been twinned with much success and we hope that partnering Zhuhai and Zhongshan will further enhance the traveller's experience.”

Despite the NTOs' concerns, Singapore travel agents said they did not expect outbound demand to falter because of the new integrated resorts.

(Sources: Karen Yue, Singapore)

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