South Africa hopes a boom after Mumbai road show
2012 tourism and trade road show of South Africa is in process in Mumbai.
Tourism Minister Martinus van Schalkwyk announced their projects to attract young and rich Indians to the country’s shores.
“Tourism-wise, while we continue to concentrate on what make us historically successful, that is, leisure tourism and safaris, we are also focusing on younger tourists who want to enjoy food, wine and shopping.”
India is the largest Asian market contributing to South African tourism. The number of Indian tourists travelling from India to South Africa has steadily increased by over 122% between 2005 and 2010.
The road show, which is also travelling to Bangalore, Chennai, Delhi and Pune, is an opportunity for trade partners from India as well as South Africa to come together and forge profitable business ties.
The tourism department is also heavily concentrating on the meetings, incentives, conventions and exhibitions industry. South Africa recently won the bid to host the Travel Agents Federation of India Convention in November. It is now bidding for the Travel Agents Association meeting.
(Sources: http://www.tourexpi.com)
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